The numbers are important—likes, follows, retweets all show that your audience is paying attention—but it’s easy to fall into the trap of thinking that numbers are the goal when what you really want is bigger. Engagement—interaction that is meaningful and furthers your organization’s impact—is what your communications need to deliver.
Nonprofit organizations are looking beyond traditional data toward information about constituent participation and engagement. Such data might include volunteer activity, e-newsletter activity, Facebook or Twitter mentions, online petitions or pledge activities, event attendance and interaction among constituents, to name only a few. NTEN and Avectra sought input from 10 nonprofits and associations that vary in size and work across many programmatic areas for specific examples of how they are collecting, managing and sharing engagement data — and how it impacts their work.
Northwooods understand how challenging it can be to roll out new technology in the field of Human Services, because we’ve done it so many times before. We’ve seen the many hurdles and potholes along the way — and understand the critical steps that can make all the difference between failure and success.
Take a minute to download our field guide. Its filled with practical steps and useful tips to make sure your technology project is successful both now and long into the future. Download A Field Guide to User Adoption today to learn more.
Caseworkers in Children and Family Services at Chemung County Department of Social Services (DSS) in New York were spending only 21% of their time in the field and the rest on documentation. To improve family engagement and child safety while also meeting documentation requirements, the agency implemented Northwoods’ mobile document management software. Caseworkers are completing documentation 91 percent faster, allowing them to spend more time interacting with families.
Clark County Family and Children Services in Springfield, Ohio, needed a way to help child welfare social workers improve family engagement, but mountains of documentation and inefficient paper-based processes stood in the way. Since implementing Northwoods’ mobile document management for social services, social workers are saving up to two hours a day on paperwork and spending more face-to-face time with families.